The Chilean Kiwifruit Committee is kicking off its first marketing campaign for North America, following rising volumes of the Fruit arriving in the U.S. each season. Retail and social media promotions are running June through September, and the message Will be focused on the
The Italian harvesting of the Hayward kiwi started later than usual, especially in the northern regions. The temperature was higher than the average in October, thus preventing the increase of sugar levels in the fruits. The average size is bigger than we expected. This
No Italian fruit better embodies the role of Italy’s ambassador to the world than kiwifruit: “Kiwifruit are exported to practically every continent and the export volumes are constantly growing,” said Paolo Bruni, chairman of CSO (Centro Servizi Ortofrutticoli) of Ferrara. Italy plays a decisive part
The 2019 Chilean kiwifruit season could see volumes drop 5% lower year-on-year, but much will depend on the rest of the late-summer growing season. Carlos Cruzat, president of the Chilean Kiwifruit Committee, told FreshFruitPortal.com that the industry is currently forecasting 175,000 metric tons (MT) of
This Monday, Chilean marketing people launched a promotional campaign in India, setting their sights on the south Indian kiwi market. The goal was to create more awareness on the consumption of kiwifruit and the health benefits associated with it. The industry’s plan is to
The annual IKO (International Kiwifruit Organization) convention was held in Bordeaux (France) on September 9-12. The main global producers took part – Italy, Chile, New Zealand, Portugal, Spain, Greece and France. As usual, the event was an occasion to discuss the various topics involved in
May 22, 2019. Chilean Kiwifruit season has arrived, with nearly 11,000 tons of kiwifruit shipped to North America season to date. Having raised harvesting parameters significantly in recent years, the Chilean Kiwifruit Committee is now ready to embark on its inaugural marketing campaign for North
The latest IKO data have highlighted some trends in the kiwifruit production from the Northern hemisphere. While Italy is recovering – but still below its potential – other players are increasingly active. Especially Spain, which appears to be the largest kiwifruit importer in Europe.